News and Information
2023-04-03 00:00:00
This article is from the "One to Many" website
The marketing concept is the guiding ideology and code of conduct that enterprises rely on when engaging in business activities. It is a direction for enterprise marketing activities and a product of certain social and economic development. The marketing concept of enterprises has a history of 70 to 80 years in Western countries. We can see that many multinational companies have their own set of marketing concepts, which can also be said to be a secret to their success. The marketing concept of enterprises is also increasingly valued and applied by more and more domestic enterprises in China. What should generator companies do in this regard?
1、 Marketing concept
The competition among generator set enterprises is mainly reflected in the competition of product quality, price, and after-sales service, but the competition of price and service is still important. To expand the market for generator sets, enterprises must first establish a customer-oriented pricing service system and product service system marketing policy.
Firstly, we must understand that the main social responsibility of a company is to contribute to improving social life and creating welfare for people through its own business, and to generate appropriate profits in this process. This is the basic mission of a company. Enterprises pursue the unity of economic and social benefits in this way. The core of enterprise management is to implement the principle of social leadership in all production and sales activities. The concept of social interests is mainly reflected in enterprises' emphasis on national interests, employee interests, customer interests, and corporate interests.
The market control concept holds that the higher business goal of a company is to control the market, rather than pursuing higher profits. The market determines profits, and controlling the market is controlling profits. In order to effectively control the market, enterprises first focus on market research, followed by market promotion. In marketing, promotion is a tough, intense, and long-term "economic war" that requires the use of advertising, public relations, exhibitions, and other means to win over various consumers. The marketing strategies of generator companies can also be inspired by this.
Modern market competition is design competition. To compete for the market with quality and service, generator companies must first put effort into design. The quality of a generator is fundamentally determined by the level of design. Starting from the designer's hands, we focus on quality to ensure that the generator set is at a high starting point from the blueprint. Being able to quickly and firmly occupy the market with clever ideas, innovative materials, advanced craftsmanship, and unique appearance. In a fiercely competitive market, it is important to flexibly adapt to changes in user needs, take "customer first" as the guiding principle of enterprise management, and make every effort to improve service quality.
